Built by people who kept getting handed unfinished designs.
AE Group started as a small engineering team that kept fixing other studios' pretty renders after they hit a factory floor. Now we run design and engineering together, from the first sketch.
We were the studio manufacturers called when a beautiful design didn't survive tooling.
AE Group was founded by a mechanical engineer and an industrial designer who kept ending up on the same side of the table — brought in to rescue products that looked finished in a deck but fell apart against a bill of materials.
Instead of taking another rescue job, they built a studio that runs design and engineering as one process, so the version a client falls in love with is already close to the version that ships. Today AE Group works with founders building their first product and manufacturers extending an existing line, across consumer electronics, medical devices, and home goods.
We're deliberately mid-sized. Big enough to carry a project from sketch to first production run without handing it off between agencies; small enough that the people who scope your project are the ones who sit in the reviews.
A few things we don't compromise on.
Design with the factory in the room
Manufacturing constraints show up in week one, not week twenty. We'd rather argue about tolerances early than apologize about tooling costs later.
One team, not a relay
The same core team stays on a project from concept through first production run — no handoff between "creative" and "engineering."
Prototypes over decks
We'd rather show up with something you can hold than a slide explaining why it isn't ready yet.
Say no early
If a timeline or budget doesn't support the product you're describing, we'll say so before you've spent either.
A small team, deliberately.
Every project is led by a principal designer and a principal engineer working together — the same two people from kickoff to handoff.
Farah Iqbal
Daniyal Rehman
Sara Malik
Owen Clarke
Tell us what stage your product is at.
Sketch, working prototype, or already in market — we'll tell you what the next stage actually needs.